Timing was good, we needed a new bookletmaker because our Ricoh 7100 allows us to print long sheets enabling us to do the A4 landscape work, whereas our existing machine could only produce A4 portrait booklets. “We had started looking at other bookletmakers and trimmers, but the 640 is so much better in build quality, cost, flexibility and performance than any competitor of its type on the market so it was worth waiting for this to come on to market. Woodcock knew the company because he had bought finishing equipment in the past to run with the other print kit: two Ricohs, three Crosland platen presses, cutters, gluers and flow wrapper. Woodcock says he was vaguely aware that Ashgate Automation, together with manufacturer KAS Paper Systems, had begun marketing a large-format, manually operated bookletmaker designed to meet this demand for short-run A4 landscape books. Although currently this is not a large percentage of Woodcock’s business, he regards it as a big target area for growth – with the right equipment. Our existing bookletmaking machine was finding it challenging.”įoremost Magnets handles not only a wide range of stocks in matt and gloss and from light paper to heavyweight covers, but it also wanted to finish A4 landscape booklets, for which the existing machine was not suitable. We have developed a niche market in the medical profession for high-quality, complex print-support material. “While we are better known to the trade for our promotional magnets, about five years ago we diversified into print, which now represents about 40% of our business. The company employs 14 staff at its base in Banbury, Oxfordshire, and turns over around £1.5m from fridge magnets and medical books. This is the last thing you need when printing in 50 different languages – although none of them as fruity as the team’s language when tinkering around with minor adjustments.įoremost Magnets has been running for about 12 years and moved into print and finishing when its existing supplier went out of business around 2013. And if the team wanted to adjust one setting, the machine automatically tweaked another, making it time-consuming to set up and fiddly to adjust on the fly.Īnd when you’re frequently having to switch from one paper size to another for all those short runs, it can create confusion and downtime. The bookletmaker the company had been running folded and stapled simultaneously, and Foremost found that this was creating problems with the neatness of the finished product. More specifically, the problem was Woodcock’s machinery. The problem was not the printing technology, but the booklet-making process. Typically these are in runs as small as 5,000 digitally printed on two Ricoh presses. Managing director Lee Woodcock’s team specialises in short-run medical booklets in multiple languages.
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